{"id":4041,"date":"2026-05-21T12:42:25","date_gmt":"2026-05-21T09:42:25","guid":{"rendered":"https:\/\/alchemia-nova.gr\/?p=4041"},"modified":"2026-05-21T12:42:33","modified_gmt":"2026-05-21T09:42:33","slug":"we-collaborated-with-blame-the-sun-brewery-to-showcase-the-remedies-reusable-cup-system","status":"publish","type":"post","link":"https:\/\/alchemia-nova.gr\/el\/we-collaborated-with-blame-the-sun-brewery-to-showcase-the-remedies-reusable-cup-system\/","title":{"rendered":"We collaborated with Blame the Sun brewery to showcase the REMEDIES reusable cup system"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">During the recent <a href=\"https:\/\/remedies-for-ocean.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">REMEDIES<\/a> General Assembly in Athens from 4 to 6 May, we organised a hands-on demonstration of the REMEDIES reusable cup system and the REMEDIES DRS mobile application, integral parts of the <a href=\"https:\/\/alchemia-nova.gr\/research-innovation\/products\/plug-and-play-2-zero-waste\/\">PLUG AND PLAY 2 ZERO WASTE<\/a>, at the premises of Impact Hub Athens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In collaboration with the Greek microbrewery <a href=\"https:\/\/www.facebook.com\/blamethesunbrewing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blame the Sun<\/a>, we combined local entrepreneurship, sustainable consumption, and digital innovation to raise awareness around reusable systems and plastic waste reduction.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" data-id=\"4045\" src=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/44.png\" alt=\"\" class=\"wp-image-4045\" srcset=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/44.png 940w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/44-590x495.png 590w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/44-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" data-id=\"4047\" src=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/45.png\" alt=\"\" class=\"wp-image-4047\" srcset=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/45.png 940w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/45-590x495.png 590w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/45-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing circular solutions into everyday experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than discussing circular economy concepts only through presentations and meetings, we invited <a href=\"https:\/\/remedies-for-ocean.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">REMEDIES<\/a> partners to actively engage with the reusable cup system developed within the framework of the project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the event, we served beverages from Blame the Sun brewery in the <a href=\"https:\/\/remedies-for-ocean.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">REMEDIES <\/a>Zero Waste cups, allowing participants to experience firsthand how circular consumption models can be integrated into real event environments.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/49.png\" alt=\"\" class=\"wp-image-4049\" srcset=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/49.png 940w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/49-590x495.png 590w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/49-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Through this initiative, we demonstrated how festivals, conferences, and public gatherings can move away from single-use plastics by adopting practical reuse systems supported by smart digital tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The REMEDIES DRS: Supporting reuse through digital innovation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An important part of the experience was the REMEDIES DRS (Deposit Return System) mobile application, developed by our partner, <a href=\"https:\/\/cibos.gr\/\" target=\"_blank\" rel=\"noreferrer noopener\">CIBOS Innovation<\/a>. The application enables the tracking of reusable cup distribution, swapping, and return during events through a simple QR-based system.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/REMEDIES-DRS.png\" alt=\"\" class=\"wp-image-4053\" srcset=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/REMEDIES-DRS.png 940w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/REMEDIES-DRS-590x495.png 590w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/REMEDIES-DRS-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Using the app, participants were able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>register and associate with the event campaign,<\/li>\n\n\n\n<li>access a personal QR identifier,<\/li>\n\n\n\n<li>participate in cup exchange activities,<\/li>\n\n\n\n<li>and monitor their personal reuse statistics in real time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The system supports three core exchange functions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distribute<\/strong> \u2013 receiving the first reusable cup,<\/li>\n\n\n\n<li><strong>Swap<\/strong> \u2013 exchanging a used cup for a clean one,<\/li>\n\n\n\n<li><strong>Collect<\/strong> \u2013 returning the cup at the end of use.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By combining reusable products with digital traceability and user engagement, we showcased how technology can facilitate behavioural change and improve the operational efficiency of zero-waste systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building local collaborations for systemic change<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our collaboration with <a href=\"https:\/\/www.facebook.com\/blamethesunbrewing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blame the Sun<\/a> highlighted the importance of involving local businesses in the transition toward circular and sustainable event models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a local Greek microbrewery with a strong identity and community-oriented philosophy, Blame the Sun helped us create an authentic and engaging experience that connected sustainability with local culture and social interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, this initiative reflected one of the key principles behind the <a href=\"https:\/\/alchemia-nova.gr\/research-innovation\/products\/plug-and-play-2-zero-waste\/\" data-type=\"page\" data-id=\"3761\">PLUG &amp; PLAY 2 ZERO WASTE<\/a> system developed within <a href=\"https:\/\/remedies-for-ocean.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">REMEDIES<\/a>: building local circular ecosystems where innovation, businesses, communities, and users actively participate in reducing waste generation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/47.png\" alt=\"\" class=\"wp-image-4051\" srcset=\"https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/47.png 940w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/47-590x495.png 590w, https:\/\/alchemia-nova.gr\/websitepub\/wp-content\/uploads\/2026\/05\/47-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">From awareness to adoption<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By demonstrating the REMEDIES Zero Waste cups and DRS system during the General Assembly, we enabled REMEDIES partners to explore not only the technical aspects of the solution, but also the user experience and practical implementation challenges of reuse systems in real event settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We believe that pilot actions like this are essential for testing scalable alternatives to single-use plastics and encouraging broader adoption across festivals, tourism destinations, and public events throughout Europe and the Mediterranean region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/alchemia-nova.gr\/\">Alchemia Nova Greece<\/a>, we believe that meaningful change happens when circular solutions become visible, practical, and easy to use. Through collaborations like this, we continue working toward cleaner events, reduced plastic pollution, and healthier ecosystems through innovation, participation, and local action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the recent REMEDIES General Assembly in Athens from 4 to 6 May, we organised a hands-on demonstration of the REMEDIES reusable cup system and the REMEDIES DRS mobile application, integral parts of the PLUG AND PLAY 2 ZERO WASTE, at the premises of Impact Hub Athens. Learn more.<\/p>\n","protected":false},"author":3,"featured_media":4045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/posts\/4041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/comments?post=4041"}],"version-history":[{"count":2,"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/posts\/4041\/revisions"}],"predecessor-version":[{"id":4055,"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/posts\/4041\/revisions\/4055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/media\/4045"}],"wp:attachment":[{"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/media?parent=4041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/categories?post=4041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alchemia-nova.gr\/el\/wp-json\/wp\/v2\/tags?post=4041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}